All marketing activities, whether they are online or offline, need a hub around which to work. Yet one of the problems that most business websites have is that they are too sales focused. A business blog is the ideal compromise and makes a perfect hub for your social networking activities.

In this extensive module you will be guided through the process of determining what the purpose of your blog will be. Will it be to Sizzle, Sell, Serve, Save or Speak? Each one of these activities attracts a different audience, and therefore it needs to be aligned closely with the overall business objectives you identify in the Introductory Social Networking course you also have access to.

JOIN THIS COURSE NOW! – £20

or take it as part of the COMPLETE Social Networking for Business Course

Key activities in this course are:

• Identifying the audience for your blog
• Deciding on the things you will write about
• Finding subject partners that will help you to promote your blog
• Creating a writing schedule to make the process easier
• Preparing your first posting for your new blog
• Identifying things you can do to promote your blog
• Setting up your blog/amending the settings and creating a ‘look and feel’
• Adding content in the form of pages and posts
• Working with external tools to make it easier to update
• Working appropriately with other peoples blogs to help promote your own.
• TAKE A PEEK! – Yes! why not have a look at just one of the elements that are contained in this module

You will also begin to put everything into action. We will be talking about where a blog should be hosted aligned with your overall business and marketing strategies. You’ll be guided through setting up a blog with wordpress, what settings need to be changed and why, adding the first post, adding in your key information and then working with your subject partners to begin the process of attracting attention to your blog.